⏱ 3–10 min — 20 sections covering product / customer / market / proof / belief / situation / idea-seed banks. It keeps running on the server even if this page looks stuck — if so, just reload to see the saved file.
Reads the latest Deep Research File and organizes it into 20 idea-ready banks (angles, hooks, proofs, contrasts, opportunities, layer tables, top combos).
Real customer words make the research sharper. Three ways in: Reddit / forum threads, competitor reviews from Amazon, or paste your own reviews, comments and support tickets.
📥 Voice-of-Customer input (paste raw reviews / comments / support tickets)
Pasted text is saved per product and fed into the Deep Research File generator. The richer the VOC, the better the research output.
⬆️ Upload existing research (skip the LLM if you already have one)
Paste a pre-written Deep Research File or Creative Map markdown. It replaces the current pointer.
Advanced · audience, mode, length, positioning
➕ More ways to start an angle — import approved copy, brief the concept, or screen a raw idea
📥 Import approved creative package — already written and approved outside the tool; nothing here is ever rewritten
One concept, separately-approved video and static executions. Use the three section headers below (a legacy single paste with no headers still works, treated as one blob).
🧠 Generate from concept brief — a STRATEGY brief; the tool writes the actual hook/script/copy, nothing preserved verbatim
Concept, audience, situation, reason to buy, required story beats. Runs through the normal Step 2 Plan → Step 3 generation, same as any angle.
💡 Nita — screen a creative idea — rough idea in, creative layers + already-tested check + QA audit out
Free text — a hook from research, a forum thread, a concept worth trying. Nothing is written to production here; this only screens the idea.
🧩 Offers — pick the offer type · the tool proposes the set, the winners and the concept · you proceed 📕 Offers SOP
⚡ Fast Production
Tick products → generate angles + top-3 video scripts in the background → review → publish all to ClickUp.
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🏆 Winner Concept Library
the arguments that already won — click to open
Runs by itself, daily: the tool finds new winners in the bank → checks whether each winner's argument transfers to the other products and adapts it per product → saves it here as an active concept → every angle batch reserves one 🏆 slot for a library concept (rotating, only on products it fits, with the adapted idea as starting point). Nothing to approve. This page is the status view; you can still add or edit a concept by hand.
➕ Add / edit a concept
📚 Ads Library
every ad we have a record of — search a name, a hook, a persona or a mechanism and read its creative layersLP Audit
Live Ads
Every ad running in the account, with the action the SOP recommends for it.
🩺 Backend Health & Roadmap
Live checks (real-time) + the living roadmap. Change an item's status inline — no more manual audits.
Add a task / done tasks
Session handoff note
./deploy/handoff.sh show📅 Events
Real dated sale events, decided prices, and a live check that the product pages actually show them before any ad claims them. Nothing here writes to Shopify on its own — every price fix is a click.
Stores
Every store the tool runs, its settings and what it still needs before the team can work in it. A new store starts as a draft: invisible to the team, nothing runs until you activate it.